Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category, is a business case study at INSEAD, the best international business school according to Bloomberg.
The case is now available to MBA students, or executive education courses on marketing management. It shows how marketing can create competitive advantage, reinvent lackluster categories, and beat the commoditization trap. In addition, it can be used in a brand management course to illustrate generation, development and implementation of creative brand differentiation strategies. Alternatively, it can be used in a marketing strategy course to study new product development, product diffusion dilemmas, and competition with private labels.
For more info, please check Renova case at INSEAD support website: http://faculty.insead.edu/renova/