Toronto, Oct 3rd 2015
For the third consecutive year, Renova is proud to present an ambitious art installation at Toronto’s Scotiabank Nuit Blanche, happening October 3rd,2015. The Lovers of the River Almonda is a daring interactive and participatory piece commissioned by Renova from the artist and designer Luigi Ferrara, Dean of the Centre for Arts & Design at George Brown College, who will be collaborating with photographer Voitek Pendrak. The subject matter also hits home for the Renova brand, as the Almonda spring has been a source of inspiration since its foundation in 1939 and the company still keeps its headquarters located by the river in Torres Novas, Portugal.
Are we able to collectively dream about a new world order?
Renova takes pride in its strong connection to aesthetics and design. The brand’s colourful artwork has been showcased on several occasions worldwide. For Toronto’s 2015 Nuit Blanche, visitors are invited to pose for a photograph as lovers sitting on a river bank within an artificial tableau created out of coloured Renova tissue. The subjects then submit key information used to generate a customized love poem, which is subsequently combined with their photograph in real-time, projected in a multimedia format and shared through social media. The Lovers of the River Almonda installation underlines the "infinite risk" that love presents for humanity by asking people to openly declare their love for one another through their presence in the piece and their willingness for their vulnerability to be shared with the public.
Renova hopes to interact with visitors by inviting them to share their dreams and desires. Are we able to collectively dream about a new world order? Renova thinks we should try.
Luigi Ferrara is an architect, artist and designer who sits as Dean of the Centre for Arts, Design and Informatics at George Brown College. He collaborates with Voitek Pendrak, a still and film photographer.