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Toronto: Instagram photo contest

Monday, January 12, 2015

Street sampling in Toronto

The RENOVA Canada team went on to distribute hundreds of Renova pocket size tissue samples at one of the busiest street corner of Toronto (Yonge and Dundas) on one of the most active day of the year (Saturday December 20th, 2014).

Not only did we surprise and delight hundreds of consumers with a sample of Renova scented pocket size tissue, but participants had the opportunity to enter into an Instagram photo contest. They only had to take an Instagram photo of themselves with the props provided and tag it #MyRenova to participate, and their photo was also shown simultaneously on the giant outdoor digital screen across the street! This "domination" sampling event resulted in a very memorable experience for thousands of consumers!

See it in action by yourself here.